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Thursday 26 November 2015

Let us remember "Father of the White Revolution of India" 


Verghese Kurien -fondly remembered  as milkman of India

Born26 November 1921
CalicutMadras PresidencyBritish India
(now Kozhikode, Kerala)
Died9 September 2012 (aged 90)
Nadiad, Gujarat, India
NationalityIndian
Other names"Milkman of India"
Alma materLoyola College
College of Engineering, Guindy
Michigan State University
OccupationFounder of Amul(Anand Milk Federation Union Limited)
Ex-Chairman, NDDB and Institute of Rural Management Anand
Known forWidely acclaimed as the "Father of the White revolution" in India[1]
AwardsWorld Food Prize (1989)
Padma Vibhushan (1999)
Padma Bhushan (1966)
Padma Shri (1965)
Ramon Magsaysay Award (1963)
Thanks for Excerpts from  Wikipedia,  encyclopedia

Every year 26 November is being observed as National Milk Day (NMD) to mark birth anniversary Father of the White Revolution Dr.Verghese Kurien. 

Dr. V. Kurien, Chairman of the National Dairy Development Board (NDDB), who ushered in the White Revolution.

 Kurien was a man of substance, an institution builder.
Their movement was amulya (priceless), which was rapidly abbreviated to Amul to break down as Anand Milk Union Ltd. Kurien's master class was that he realised quickly that collectivism was the way forward, but in order to achieve the goal, it was imperative that disintermediation take place at ground zero.
By removing the middle man and empowering the farmers and their wives, he set about aggregating what turned out to be enormous milk assets. From disparate sources, he formed what has arguably become one of the most successful management case studies of cooperativism. 

By enlarging the scope of the Gujarat Cooperative Milk Marketing Federation to a nationwide programme through National Dairy Development Board's Operation Flood, Kurien single handedly turned India into the world's largest milk producer. 
Kurien  did not know defeat, nor did he ever retreat. 

A blatant swadeshi at heart, he had not time for Multinational Corporations, he believed that India could be self sufficient and self reliant in milk and milk products. His nervous energy and unending reservoir of zeal to make Anand, Gujarat and India the first among equals was overwhelming.

He transformed India from a milk-deficient nation to the world's largest milk producer, surpassing the United States of America in 1998

Guided at different times by Sri Tribhuvandas Patel, Pandit Nehru and Shastriji,
 that he would like to stay amongst his farm brethren and not amongst bureaucrats.

When Shyam Benegal decided to document the Amul story for posterity, Kurien collected funds from the same farmers on whom the movie was being made. 
The film Manthan  (the churning of the 'milk ocean'),was part of the cooperative funded by the cooperative and for the cooperative.Each co-op society farmer  comtributed Rs 2 per head. 
Truckloads of farmers came to see "their" film, making it a success at the box office. Manthan hit a chord with the audience immediately when it was shown in Gujarat in 1976, which impressed distributors to release it before audiences, nationwide.

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